Over the past year, Iowa retailers purchased enough Tito’s Handmade Vodka to fill Dubuque’s Flora Pool and still have about 20,000 gallons left over.
And as consumers opened their wallets for their drinks of choice, a trend continued to emerge: Cocktails are king.
Iowans’ thirst pushed the state’s distilled-spirit sales for the fiscal year that ended June 30 into the record books. In fiscal year 2023, liquor sales to retailers totaled $445,830,313, according to the Iowa Alcoholic Beverages Division’s annual report. Those sales — along with license fees, a wine tax, bottle deposits and other charges — translated to record revenue of more than $491 million, marking a 2.1% increase from fiscal year 2022.
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